Presenting information by the means of video is becoming more and more popular everyday. Youtube is one of the top three sites in the world! Another option that is a different way to present information is audio waves. Video and audio are an interesting way to get the attention of your audience, especially for public relations practitioners. Its a fresh way to have someone listen and seeing or hearing something is more visibly and audibly pleasing then reading something in a paper or magazine.
This blog I found talks about how videos and audios have the potential to build audience and membership and it can also help generate more traffic to your companies sites. The blog also mentions that videos and audios can encourage your audience to be interactive with you site.
A video is always better to use if it heightens the appeal of your message and make it emotionally charged. A song in the background, images, and comments from people can have more of an effect, it can bring people in more.
This blog also gives tips on how to get your company’s “feet wet” in the video world. It suggests that if are unfamiliar with videos a good start would be to get any stock videos you have of your company and make a demo of story you would like to tell the press. If you keep practicing making videos you will eventually be ready for the real things.
Audio is good to use if you wanted to do a podcast for your company or client. Podcasts have recently become a new outlet for companies to to send out press releases. According to this website podcasting is an easy tool to use for press releases because it can be spread successfully and it can be added to an online directory included with news feed.
Podcasts can also promote your client. For example if your client is a chef, you can have them record a podcast of simple recipes to make for your family that are quick and tasty! It is an easier way to get their name out and for people to hear their material.
