Public relations practitioners can use blogging as a great tool to network, communicate, and socialize. This website suggest that blogging is helpful for public relations because it is a quick and up to date way to respond to the media, to allegations, and to attacks from competitors. Your blog can therefore quickly answer any questions people may be having without having to wait for a magazine or a newspaper reporter to contact them. It will also go out faster than a press release.
The website also suggests that blogging is a tactical instrument for certain publics. Sometimes PR practitioners wants to reach a certain group therefore blogging will be better than e-mail blasts or a mention in the newspaper. You can contain this information from being reached to a mass scale.
Blogging is also less time consuming and cheap. You do not have to wait for your story to be printed in a magazine or newspaper or aired on TV. It is cheap because blogging online is free, therefore it is free advertising for your client. Although it may not be the best way to mention your client, it is a starting point on getting your message across.
Building contacts and branding yourself is also something blogging can help you with. Other companies and people will subscribe to your blog and you can network. You never know when you might need their help. Branding yourself is also important; blogging can help set the tone for your company or for your client. You can form the way people perceive you.
